Rylee + Cru

Rylee + Cru

Rylee + Cru creates children's clothing for the modern child. Founder Kelli Murray merges her artistic talent as an illustrator with the inspiration and imagination from her own little ones to create a dreamy and unique clothing line for toddlers and babies.

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      *The SALE “Previously Listed Price” or an “MSRP Price” is either the price the item sold forthe past 90 days (for non-seasonal products) or the median price customers paid during the previous 90-day window. The “MSRP price” is the manufacturer’s
      suggested retail price. Due to market fluctuations, the List Price may not be the current prevailing market price.

      Please Note: All sale items are final. No returns or exchanges.

       

      A young girl with long blonde hair stands in a field wearing a dark brown and red plaid dress with a ruffled Peter Pan collar.

      Our Rylee + Cru Collection

      Our Rylee and Cru kids' collection mixes everyday wear with special occasion pieces. For the fall, soft cardigans and sweater dresses keep little ones warm on cool mornings. Toddlers can climb and run in pants with a relaxed fit, or in overalls layered over a favorite tee. On busy days, two-piece sets give you a full outfit in one grab. Most pieces come in a neutral palette of sage, dusty blue, rosewood, and brick, so the colors mix easily to match the thoughtful design of the pieces.

      Simple line drawing of a feather on a white background

      Gentle on Skin

      Every fabric Rylee + Cru uses must meet brand requirements that rule out formaldehyde, phthalates, PFCs, and VOCs. Parents of babies with sensitive skin can shop clothes with fewer questions to research.

      Icon of a hand reaching towards a leafy figure, symbolizing connection or care.

      Ethically Made

      Rylee + Cru is a U.S. brand that designs each collection in California, and its merchandising team checks in on partner factories in person. Those factories sign a strict code of conduct and hold BCI or BSCI certification.

      Icon of a house with a roof and three people inside, representing a family.

      Made to Share

      Quality cotton and careful sewing help these garments hold up through years of washing. Handing a piece down keeps it in use longer and lowers your family's clothing carbon footprint.

      About The Natural Baby Company

      The Natural Baby Company is a women-owned boutique offering educational and premier quality products for children up to age 10. We hand-select each brand for how responsibly it is made and how long it lasts. Along with Rylee + Cru, we also offer Quincy Mae, a line of baby basics that leans on organic fabrics, and Noralee, which focuses on occasion wear, and we carry both. Beyond apparel, we have the top wooden toys, cloth diapers, nursery decor, and gifts.

      A young boy smiling while wearing a brown corduroy cap and a long-sleeve polo shirt with horizontal navy and beige stripes, standing against a dark wood plank wall.
      A young girl smiling and holding hands with an adult outdoors in a grassy, wooded setting. She is wearing a cream linen-look overall romper over a rust-brown short-sleeve top.
      A child wearing a light gray knit sweater with 'APRÈS-SKI' across the chest in red and white, paired with a brown and white gingham skirt, standing against a beige wall next to a snowshoe.

      What We Offer

      Our Rylee + Cru children's clothing covers the whole year, with fleece jumpsuits and warm tights for cold weather, dresses and skirts for holiday photos, and swimwear for summer days at the pool. Sized for newborns up through 8-9Y, these pieces make easy everyday wear and a thoughtful gift. Find more styles across our entire girls, boys, and gender neutral options as well!

      Two young girls modeling coordinated knit outfits in a rustic indoor setting with a dark wood plank wall. The girl on the left wears a cream knit sweater with pink floral motifs and a sage green pinafore dress, along with a matching cream knit hat.

      Freshly Dressed in Rylee + Cru’s Best

      Browse the full collection and choose the pieces your child will ask to wear again and again. And, don’t forget to check back often, since new Rylee + Cru styles are added throughout the season.

      Frequently Asked Questions

      Many families find Rylee + Cru worth buying for how long each piece lasts. The garments are made to hold up through repeated washing, so a single sweater or dress often goes on to a younger sibling. The brand also runs a pre-loved resale store where parents can sell outgrown pieces, which offsets part of the original price.

      Rylee + Cru requires its fabrics to be free of formaldehyde, pesticides, phthalates, PFCs, and VOCs, and it favors natural fibers and dyes whenever possible. Many styles use soft cotton jersey or ribbed knits that feel gentle against the skin. Organic fabrics appear in select pieces, so check each product page for fiber content. Parents who want GOTS-certified products can also look at Quincy Mae, which uses a high share of certified organic cotton.

      Our Rylee + Cru baby sizes include 0-3M, 3-6M, 6-12M, 12-18M, and 18-24M. Toddler sizes begin at 2-3Y, and most kids sizes continue in two-year steps, with 8-9Y as the largest we carry. Many styles have a relaxed fit that leaves a little room to grow. Size availability varies by piece, so check the options on each product page.

      For girls, the selection dresses work well for holiday gatherings and family photos. For boys, the polos and pants makes a neat outfit for dinners out and school events. Noralee, part of the same family of brands, focuses on occasion wear for bigger celebrations.